advertising
ChatGPT ads use conversation context and advertiser customer-list matching News
OpenAI’s advertising documentation confirms contextual ad selection and customer-list matching, with at least 25,000 matched users required for audience inclusion or bid adjustments.
OpenAI begins testing Sponsored Agents in ChatGPT ads News
OpenAI is testing a clearly labeled format in which users can choose to chat with a business-sponsored agent, with public materials confirming website handoff but not in-chat checkout, booking or lead capture.
OpenAI's ad policy now lets it refuse ads that threaten its 'competitive position', after Adobe's image-tool ads were cut from ChatGPT News
OpenAI updated its advertising policy on 10 September 2026 to reserve the right to decline ads that conflict with its 'business interests, or competitive position', a day after The Information reported that ChatGPT had stopped accepting ads for rival AI image and audio tools, including Adobe's.
Retriever launches free AI tasks funded by sponsored cards beside results News
Retriever says its Free Mode runs everyday AI tasks at zero credits with fair-use limits and a clearly labeled sponsored card displayed beside the result.
Amazon starts asking sellers to declare AI-generated people, as New York's ad law takes effect News
Amazon has added AI-generated and AI-generated-people checkboxes to its seller content upload flow, a global intake change triggered by a New York law effective June 9 that requires advertisers to disclose synthetic performers or face penalties of $1,000 to $5,000.
ChatGPT ads are live, and OpenAI has quietly built a full ad stack behind them News
OpenAI is running labeled sponsored cards below ChatGPT answers for free users in a US beta, and its own developer docs reveal a conventional ad-tech layer underneath, with a tracking pixel and a conversions API that bridge each ad click to a downstream purchase, even though the model's answers stay separate from advertisers.