seo

Google now hides where search results lead behind 'goto' links. Scraping vendors say they already work around it. News

Google Search has been rewriting result links into encoded google.com/goto redirects, which Google confirmed in late August as a measure against 'evolving forms of abuse'; the change makes scraping Google results for SEO tools and AI agents slower and costlier, though major search-API vendors say they again return direct links.