simulation
Gallup is testing AI agents that answer surveys for real people News
Gallup has built AI agents from in-depth interviews with about 1,000 of its panel members and is independently validating whether their simulated answers can stand in for human ones, while its partner Simile raised over $200 million at a $2 billion valuation.
Simulating People with Language Models Lesson
Simulating people with language models means using a model to stand in for a human respondent or a whole population, predicting how they would answer a survey, react to a product, or behave in a social setting, and it works well enough that companies now sell it while failing in specific, well-documented ways.
Simile Tool
An enterprise product built on the generative-agent research line, pitching a foundation model for human behavior that simulates decisions at scale for launches, pricing, and campaign testing. The company says it validates against real humans weekly with more than 7,000 evaluations and attaches a predicted-confidence label to each result.
NandaTown Tool
An open agent-society simulation from MIT's NANDA project, used as the evaluation environment for recent work on covert agent coordination. Supports multi-agent scenarios such as auctions with up to a hundred participants, with documentation for building your own.